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‘It is my mission to create a place for failures’

Bron: U-today - 15 oktober 2019

Paul Iske (1961) obtained his cum laude doctoral degree in Applied Physics from the UT, but these days his business card reads ‘Chief Failure Officer’. His Institute of Brilliant Failures advocates for room to experiment and fail, as long as you do it right and learn from it.

There is a lot of money to be made with brilliant failures. When Iske opens the door of his waterside residence in Oostzaan, he has to excuse himself right away. He is talking to a client on the phone who has asked him to research a recent failure. ‘Of course, there are countless management consultants who understand exactly what topics do well at the moment,’ he says when he hangs up the phone. ‘However, I have been working on the cutting edge between knowledge, creativity and innovation for years. I am glad that my perseverance is appreciated and that people recognise the reputation I have built.’

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